Using StumbleUpon Paid Discovery for Content Promotion

Using StumbleUpon Paid Discovery for Content Promotion

Getting the content that you create out to the masses is  a challenge without  a significant budget that bigger brands have in pocket. However, this does not mean it can’t be done and for a small price. StumbleUpon is a… Read more »

Nothing Taste As Good As a Conversion Feels

Nothing Taste As Good As a Conversion Feels

That moment when an online shopper fills their shopping cart and clicks buy is the moment when a digital marketer sighs with relief. A conversion is the one simple KPI (key performance indicator) that lets a marketing team know that… Read more »

Understanding the ROI of your Digital Marketing Dollars

Understanding the ROI of your Digital Marketing Dollars

Return on investment is a black and white mathematical calculation – so why is it so difficult for organizations to determine ROI for marketing and advertising dollars? Though calculating ROI can be challenging, it doesn’t mean it’s impossible. Helping businesses… Read more »

Duplicate Content: I Know Just Where to Put That

Duplicate Content: I Know Just Where to Put That

Duplicate content should not be used. Plain and simple. What is so evil about duplicate content that you should flush it down the toilet, or place it someplace else? Why is it so evil and how is it affecting you?… Read more »

5 Things Your Designer Wants You to Know

5 Things Your Designer Wants You to Know

Designers are a high commodity in today’s visually focused and web-centric world. Known for their love of coffee and keen eye for small details, the designer is a very distinct breed. As a client, you probably have a long list… Read more »

4 Common UX Web Design Mistakes and How to Fix Them

4 Common UX Web Design Mistakes and How to Fix Them

An effective website should be the perfect fusion of design, functionality and branding. A well-designed website guides the user through a journey from first impression to conversion in a seamless progression, conveying a strong brand image and delivering positive user… Read more »

Facebook To Brands: Want to advertise? Buy an Ad.

Facebook To Brands: Want to advertise? Buy an Ad.

“Our goal with the News Feed has always been to show people the things they want to see.” –Facebook It’s no surprise that Facebook wants brands to pay up if they want their audience to actually see the content they… Read more »

Paid Content Promotion & Discovery: GTMFYM

Paid Content Promotion & Discovery: GTMFYM

This post is the second in our series about getting the most for your money when spending online.  We’ve heard the phrase one too many times lately. In fact, if you work in the digital space you might even want… Read more »

A Step By Step Guide to More Effective Content Marketing

It’s no surprise that “content marketing” is an extremely hot buzzword right now, but knowing how to execute an effective content marketing plan or even knowing where to start is easier said than done. As Google continues to crack down… Read more »

Henry Ford Quote

Motivating Your Team: Practical Tips for Leadership

Chances are, you wish your organization or department was doing something just a little bit better than it currently is. We all want to produce the best possible work, give the best customer service, offer the best product, and create… Read more »

3 Things Our Most Successful Clients Have In Common

3 Things Our Most Successful Clients Have In Common

In our 14 years in business, we’ve seen the good, the bad, and the ugly. We remember the days when AltaVista was the king of search, ICQ was “social,” and a website could still dominate search with repeating footer links…. Read more »

Better Working Relationships: Proactive > Reactive

In the third, and final, post in this series on working relationships, let’s look at something everyone knows in theory, but few are able to master in application. Being proactive is greater than being reactive.  I know. It’s painfully cliché. PAINFULLY. CLICHÉ. But, as… Read more »

Better Working Relationships: Be Hungry for Solutions

Better Working Relationships: Be Hungry for Solutions

This is Part 2 in a series about working relationships. Be sure to also check out Part 1 if you haven’t already.  I want to touch on something that’s universally true for all industries, all positions, and all people: At… Read more »

Better Working Relationships: The 100/50 Rule

Better Working Relationships: The 100/50 Rule

Better working relationships produce better results. Better working relationships with our clients mean more trust, and higher client retention. It means earning more respect with our internal team members, and being a team member that people want to work with…. Read more »