SEO Search Terms: How to do Keyword Research

One of the most important steps of search engine optimization is to make sure you are targeting the right search terms. Fortunately Google provides a free keyword research tool called Keyword Planner. This helpful tool is primarily offered by Google… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Keywordocalypse 2013: Life After (not provided)

The Internet raged last week as Google quietly confirmed that they’re now forcing SSL search for all users, which means effectively removing our beloved keyword data from searches where Google is the referrer. It’s called “(not provided)” and if my… Read more »