How to Write a Good Marketing Email

If you’re anything like me… your inbox is cluttered with promotional emails from different retailers, publishers and everything in between offering 50% off this and Limited Time Offers! Well, if you’re also like me – your eyes glaze over and… Read more »

What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or GSP’s for short. They have actually been around for over 2 years but in beta form. You may have already… Read more »

How to RePurpose Your Blog Content

  Having trouble coming up with a new content idea? Whether you’re a brainstorming pro or novice, sometimes the creative river just runs dry. But, alas, don’t give up! There are ways to repurpose your existing content and create something… Read more »

Nothing Taste As Good As a Conversion Feels

Nothing Taste As Good As a Conversion Feels

That moment when an online shopper fills their shopping cart and clicks buy is the moment when a digital marketer sighs with relief. A conversion is the one simple KPI (key performance indicator) that lets a marketing team know that… Read more »

New Gmail Inbox & What It Means for Marketers

“We get a lot of different types of email: messages from friends, social notifications, deals and offers, confirmations and receipts, and more. All of these emails can compete for our attention and make it harder to focus on the things… Read more »

Email Marketing Strategy Tips for Integrated Campaigns

Email Marketing Strategy Tips for Integrated Campaigns

Email marketing is an important part of any integrated marketing campaign. One of the most important strategies for email marketing includes meeting the challenge to reach people that will be interested in receiving your message as well as using your… Read more »

Keeping Your Newsletter Fresh

Keeping Your Newsletter Fresh

Whether you push out a newsletter every week, every month, every quarter, or just every year, it can be difficult to keep things exciting. Many companies fall into the trap of making their newsletter too bland or just plain too… Read more »