Yahoo Gemini: Find the right customers, in the right place

Let’s just start from the beginning, shall we? Yahoo Ad Manager was Yahoo’s initial advertising platform which acted as a simplified plan for advertisers to buy and manage native ad products like image ads and sponsored posts. Yahoo Ad Manager was all fine and… Read more »

Online Marketing Solutions

Where do you go to find the latest and greatest of online marketing solutions? The news moves slower than social media does, so that’s where we went to find the most recent issues and give you our take on them…. Read more »

10 Tips for Greater Brainstorming Success

It’s a balance of creativity and structure to host the most effective brainstorming session for your business. Whether it’s for your company, clients, or new business, there are some tried and true tips on how to brainstorm that will leave you… Read more »

Native Advertising: Destroying your Internets or No?

What is Native Advertising? This is when the editorial is subtly selling a product and the aesthetic is made to closely resemble the look and feel of the site that it lives on. So without the user knowing, they’re actually… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

8 Tips to Creating a Blog Strategy

  It seems so simple. Creating a blog strategy, something that you should be able to knock out in a few minutes and be set for your entire year of content creation, right? Wrong. It’s a process that takes time,… Read more »

Social Media Agency | Putting the Wit in Twitter

  Got Twitter Wit? Click through our interactive quiz where we’ll test your brand knowledge on Twitter.  How well do you know your favorite brands? How do you think they would respond to the original tweets? There is only one… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

Understanding Reddit for Your Business

Understanding Reddit for Your Business

When you hear Reddit, what is the first thing that comes to your mind – witty memes, clever captions, NSFW posts, and a plethora of subreddits that you don’t understand? That’s okay, there is much more to Reddit for both… Read more »

#Hashtag101: The Do’s and Don’ts of Hashtag Usage

Hashtags made their social media debut when they were popularized by Twitter as a way to aggregate conversations around a particular topic. Want to find out the latest news in social media marketing? Type the hashtag (#smm) into the Twitter search… Read more »

CM’s Client Onboarding Process

CM’s Client Onboarding Process

The start of a new client/agency relationship is a very exciting time for both parties. The client is excited that they’ve located and vetted the right agency, and the agency is excited about tackling a new project with new goals,… Read more »

Creating a Successful Influencer Outreach Email

Creating a Successful Influencer Outreach Email

You have a product, a piece of content, a deliverable of some sort that you need to get the right eyes on. How do you successfully do that while getting the best return on your outreach efforts? Influencer outreach is… Read more »

Crestmark Bank Wins Communicator Awards

Crestmark Bank Wins Communicator Awards

We recently found out that Crestmark Bank (a great client of ours) was honored by the 2015 Communicator Awards with an Award of Excellence in the Home Page category and an Award of Distinction in the Financial Services Category! Over… Read more »