Our Top 7 Digital Marketing Tools

As a digital marketer – our daily tasks can range from scheduling Facebook posts to editing blog posts, to coordinating a photo shoot for a client and brainstorming for the next quarter’s campaign. With so many moving pieces, a digital… Read more »

Google releases Penguin 4.0 –The Integration of the Penguin

Friday, September 23 Google announced that Penguin 4.0 has now become part of the Google ranking algorithm. Not just an after-thought anymore, Penguin’s newest update has assimilated into the algorithm to be a standard player in the ranking of your… Read more »

Creating Brand Guidelines

How having well-established brand guidelines can save you time and resources. Building a brand is a strategic part of running a successful business in today’s market. Some businesses have created an over the top brand while others take a more… Read more »

3 Ways to Stretch Your Marketing Budget

I recently had a conversation with a commercial real estate developer in the Norfolk, Virginia area about a few strategies that could boost the popularity of one of the local entertainment venues. We tossed around a few options and he… Read more »

Considering More Social Media?

Should you stay up-to-date with the newest social platforms or stay true to what you know? With so many social channels keeping you busy already, how do you decide which new social channel to dive into? Before deciding on your… Read more »

Why Chasing #1 Is No Longer Relevant

It was the most popular question for our sales team a few years ago and quite frankly, we still get the questions “how will this help me rank better?” Now, I’m not saying that your Google rankings are no longer… Read more »

Yet Another Digital Marketing Jargon List

There are many new and exciting words that come about within the digital marketing space. Pogo sticking, the fly wheel and moving the needle all come to mind. Some come and go and some have lasting power. Let’s go over… Read more »

The Irish Round-Up

Cheers! For every holiday, there seems to be a push for marketers to create, innovate and produce something new and groundbreaking. It doesn’t always work out great because there will always be a lazy way to market a holiday. For… Read more »

How Good Business Practices Can Impact Your Rankings

For over 15 years I have been working in the digital marketing space, with the bulk of the earlier years being strictly focused on SEO and keeping up with the latest best practices. Over the past few years we (digital… Read more »

5 Questions Heard By The CM Sales Team Each Week

So you’ve decided that you need to hire a digital agency to help your brand keep pace with current trends and improve your reach through digital and social marketing. Now what? Where do you even begin the process? Here are… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

Valentine’s Day Marketing Has Become Lazy

Did you know that Valentine’s Day is this weekend? I’m sure you did. Whether you’re single or in a relationship, the amount of advertisements out there talking about the holiday is overwhelming to the point that they may actually drive… Read more »

The Big Game Ads: CM’s Best and Worst Picks

The Big Game, personally I feel like it was a huge letdown. A little lopsided for my taste. But that’s aside from the point, so let’s get to why you are really here. I am referring to the ads. Millions… Read more »

4 Things to Consider Before Hiring a Digital Marketing Agency

Congratulations! You’ve decided it’s time to dive into the digital marketing deep end and hire an agency. That’s great, but before you start vetting potential partners, there are a number of things to consider to ensure the new relationship is… Read more »