Nothing Taste As Good As a Conversion Feels

Nothing Taste As Good As a Conversion Feels

That moment when an online shopper fills their shopping cart and clicks buy is the moment when a digital marketer sighs with relief. A conversion is the one simple KPI (key performance indicator) that lets a marketing team know that… Read more »

Smile and Say Comic Sans

Smile and Say Comic Sans

There’s a new serif in town! You know what I’m talking about. FONTS. Lots of fonts! There are so many good ones to choose from today. (There are also a ton of horrible ones.) You may have a way with… Read more »

Understanding the ROI of your Digital Marketing Dollars

Understanding the ROI of your Digital Marketing Dollars

Return on investment is a black and white mathematical calculation – so why is it so difficult for organizations to determine ROI for marketing and advertising dollars? Though calculating ROI can be challenging, it doesn’t mean it’s impossible. Helping businesses… Read more »

4 Common UX Web Design Mistakes and How to Fix Them

4 Common UX Web Design Mistakes and How to Fix Them

An effective website should be the perfect fusion of design, functionality and branding. A well-designed website guides the user through a journey from first impression to conversion in a seamless progression, conveying a strong brand image and delivering positive user… Read more »

The Power of Testimonials

The Power of Testimonials

What other people say about your products or services can help build your sales or could just as easily send potential customers to a competitor. Encouraging people to post positive reviews and provide testimonials takes effort and resources, but it’s… Read more »

Traveling soon? Forget looking for a cab, try Uber!

I first heard about Uber during a business trip to Philly for an EO Nerve Conference (Entrepreneur Organization). A number of my fellow EO members were raving about how awesome the service is. On our very first night, I was… Read more »