Have you noticed something a little different about Google lately? Something is missing. . .
Google changed the way users access the cached, similar and share links in search results. Now, you see a little green down arrow next to the search description’s URL. But where are the instant previews?
If you remember, Google launched instant previews on November 9th of 2010. They even boasted that the launch would result in users being “5% more likely to be satisfied with the results they click.” Sounds awesome. So why dispose of it?
Apparently, it was more under-utilized than anticipated. Google’s Jessica gave a straight, honest answer in one of the Google Search Forums last week:
As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews.
Instant previews saw very low usage by our users, and we’ve decided to focus on streamlining the page to benefit more users.
Part of that “streamlining” process has including adding the “share” button to integrate more completely with Google+.
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