Not so fast Google, don’t forget about Bing! Google may have had first dibs on the whole Authorship idea, but Bing is making sure they don’t get left behind with their own form of Authorship. Bing’s Authorship appears in their social side bar under “People Who Know.” While Bing doesn’t specifically point out which people are actual “authors,” authors are easily identified by the term, “writes for.” In addition, when you hover over an author’s name or photo, it will reveal a few other recent articles written by the same author.
What may not be too apparent, is how exactly to become an author on Bing’s Authorship. In a statement release by Bing, a writer will be required to be “experts in their fields, sharing the latest news, developing events and information out with the greater world. Currently our roster of experts is created and managed by the Bing team which we update regularly… We have selected an initial list of news experts and authors and constantly update the list and trigger terms.”
Essentially, a team at Bing will be selecting the authors that end up being displayed on the sidebar. Will Bing follow in Google’s footsteps again in the future with an “authorship process?” This would enable users to complete a process in order to be considered for authorship, something Google already provides. Perhaps Bing will offer something similar as they refine their own authorship.
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