The Importance of Developing Target Personas

It may seem like an easy task, developing the target audience that your business wants to connect with. You know who these people are, you know what they like and what they want to hear, right? But, do you really?… Read more »

5 Questions Heard By The CM Sales Team Each Week

So you’ve decided that you need to hire a digital agency to help your brand keep pace with current trends and improve your reach through digital and social marketing. Now what? Where do you even begin the process? Here are… Read more »

How to Promote a White Paper & Generate Leads

Your white paper is written, edited and designed to perfection. So now what? You have to put together a plan to promote your content and get it in front of the right audience. We’re going to walk you through how… Read more »

Valentine’s Day Marketing Has Become Lazy

Did you know that Valentine’s Day is this weekend? I’m sure you did. Whether you’re single or in a relationship, the amount of advertisements out there talking about the holiday is overwhelming to the point that they may actually drive… Read more »

Why I Hate The Word “Viral”

It’s not so much the word that I have a problem with, rather when people ask me or my team to make something “go viral.” If only it were that simple. My team and I would wave our viral wand… Read more »

ForKids Thanksgiving Food Drive 2015

‘Tis the season for being thankful for what you have and for sharing that good will with those who need it. That’s why every year, the team here at CM partners with ForKids to help provide local families with Thanksgiving dinners…. Read more »

How to Spend Your Q4 Budget

The holidays are rapidly approaching and with that in mind, so is the end of 2015. Whether you refuse to believe it or are already in 2016 planning mode, what are you going to do with your remaining budget for… Read more »

Why You Want Your Customers to Be Cubs’ Fans

Alright, so they didn’t win the World Series this year, but that doesn’t mean you don’t want your customers to be Chicago Cubs’ fans. This past summer, I made my way to Wrigley field for the first time. A born… Read more »

5 Tips for Crafting a Case Study

Having quality content on your site is important for your customers, sure. But, what really is going to make your customers convert and trust your business is having examples from your clients about how your business helped them to succeed…. Read more »

How Content is the Foundation of SEO

I recently attended INBOUND 2015 where thousands of inbound marketing agents gathered and caught a presentation by Chad Pollitt, the Co-Founder of Relevance and he said, “SEO is not something you do anymore, it’s what happens when you do everything else… Read more »

How to RePurpose Your Blog Content

  Having trouble coming up with a new content idea? Whether you’re a brainstorming pro or novice, sometimes the creative river just runs dry. But, alas, don’t give up! There are ways to repurpose your existing content and create something… Read more »