9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

CM’s Client Onboarding Process

CM’s Client Onboarding Process

The start of a new client/agency relationship is a very exciting time for both parties. The client is excited that they’ve located and vetted the right agency, and the agency is excited about tackling a new project with new goals,… Read more »

Crestmark Bank Wins Communicator Awards

Crestmark Bank Wins Communicator Awards

We recently found out that Crestmark Bank (a great client of ours) was honored by the 2015 Communicator Awards with an Award of Excellence in the Home Page category and an Award of Distinction in the Financial Services Category! Over… Read more »

Understanding the ROI of your Digital Marketing Dollars

Understanding the ROI of your Digital Marketing Dollars

Return on investment is a black and white mathematical calculation – so why is it so difficult for organizations to determine ROI for marketing and advertising dollars? Though calculating ROI can be challenging, it doesn’t mean it’s impossible. Helping businesses… Read more »

Henry Ford Quote

Motivating Your Team: Practical Tips for Leadership

Chances are, you wish your organization or department was doing something just a little bit better than it currently is. We all want to produce the best possible work, give the best customer service, offer the best product, and create… Read more »

Better Working Relationships: Proactive > Reactive

In the third, and final, post in this series on working relationships, let’s look at something everyone knows in theory, but few are able to master in application. Being proactive is greater than being reactive.  I know. It’s painfully cliché. PAINFULLY. CLICHÉ. But, as… Read more »

Better Working Relationships: Be Hungry for Solutions

Better Working Relationships: Be Hungry for Solutions

This is Part 2 in a series about working relationships. Be sure to also check out Part 1 if you haven’t already.  I want to touch on something that’s universally true for all industries, all positions, and all people: At… Read more »

Better Working Relationships: The 100/50 Rule

Better Working Relationships: The 100/50 Rule

Better working relationships produce better results. Better working relationships with our clients mean more trust, and higher client retention. It means earning more respect with our internal team members, and being a team member that people want to work with…. Read more »