Top Thought Leaders in the Digital Marketing World

Who to Follow  & Why Here in the digital marketing world, the industry is ever-changing and rapidly evolving daily. When you work in such a fluid environment there is no shortage of opportunities to learn and grow as a marketer…. Read more »

How to Handle a Social Media Mishap

As a Social Media Manager for many clients, one of my biggest fears is to post something to a brand page that shouldn’t be there. Whether it be a typo, the wrong client post, or just a cute personal baby… Read more »

Website Clicks Ads vs. Lead Gen Ads vs. Conversion Ads

There are a lot of options when it comes to advertising across Facebook. From increasing your page likes, to generating more visibility to your page posts, you can really get creative with your content. However, with all of the options… Read more »

5 Tips for Driving Traffic with Facebook

From ads to posts, here’s how to get people from Facebook back to your website: There are many purposes to all the time you spend creating a social presence on Facebook: customer service, growing your brand awareness, delivering a message… Read more »

Leveraging Facebook Live as a Business

In an effort to further the video agenda in newsfeeds, Facebook released a new sharing method a few months ago called “Facebook Live.” This allows users to share live video from their mobile devices straight to the feed. What has… Read more »

Instagram Stories

Your move Snapchat, Instagram just checked your King. You’ve probably been enjoying Instagram’s newest feature these past few weeks: Instagram Stories. Seem familiar? That’s because it bears a strong resemblance to the well-known Snapchat Stories. And by strong resemblance, I mean… Read more »

Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, upload photos as a carousel, and create a canvas. Let’s take a look at how these new additions can make… Read more »

Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »

Does The Timing of Social Media Posts Really Matter?

You’ve probably heard it all before; Post in the morning when people are just waking up and checking their social media. Post during the lunch hours when those at work are on a break. Check out your audience’s behavior online… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

5 Ways to Personalize Your Social Media Posts

Social Media is for connecting with your audience. This can only be done effectively if your social content is personalized and relatable, otherwise, your brand runs the risk of sounding stale and disinterested. So how does a brand utilize social… Read more »

Customer Magnetism’s Marketing Predictions for 2016

It’s hard to believe another year is gone, but while we’re making every effort to remember to write down the correct date these first few weeks, the team also decided to tap into our clairvoyant side to make some marketing predictions… Read more »

Creating Facebook Ads: a Step-by-Step Tutorial

Creating Facebook Ads: a Step-by-Step Tutorial

If you’ve ever thought about trying out Facebook ads but have held back for some reason: now is the time! Not only are they performing better than ever, but at a lower cost. In 2013, Facebook ads were clicked 29%… Read more »