Penguin Versus Penguin: 3.0 Meets the Animal

Penguin Versus Penguin: 3.0 Meets the Animal

If you’re wondering what it is with Google and cute animals like penguins and pandas, you’ve got another chance to ponder the question. Google launched an update to its Penguin algorithm last week. This one’s been dubbed Penguin 3.0. Penguin… Read more »

Discover What Makes You Different (And 6 Ways To Use It)

Discover What Makes You Different (And 6 Ways To Use It)

When you’re putting together a marketing strategy, a prominent element is to set your company apart from everyone else in your niche. It’s something you can use in your Internet marketing campaign to help customers realize that your company is… Read more »

Super Bowl 2013 Commercials Gear Up for Social Debut

Super Bowl 2013 Commercials Gear Up for Social Debut

For years, Super Bowl marketing has been the big splash for larger companies and well-known brands to showcase their best and newest ads. The promotions used to be kept under lock and key until the big day, when everyone who’s… Read more »

Pay-Per-Click Advertising: Changing With the Seasons

Pay-Per-Click Advertising: Changing With the Seasons

With the winter solstice nearly upon us and the holiday shopping season well under way, this is a good time to think about your pay-per-click (PPC) advertising campaign. Many businesses use Google AdWords and Bing Ads as part of their… Read more »

7 Ways to Observe National Cyber Security Month

7 Ways to Observe National Cyber Security Month

October is National Cyber Security Month. This is the time to evaluate your company’s website, computers, mobile devices and business practices to ensure they are safe from security problems, viruses, malware and spammers. According to a recent survey by the… Read more »

Social Media Tips: Directing Traffic

Social Media Tips: Directing Traffic

If your company has integrated social media into your Internet marketing campaign, this might be a good time to make sure people can find you. This can be a great opportunity to engage with your social followers,  promote brand awareness… Read more »

Email Marketing Strategy Tips for Integrated Campaigns

Email Marketing Strategy Tips for Integrated Campaigns

Email marketing is an important part of any integrated marketing campaign. One of the most important strategies for email marketing includes meeting the challenge to reach people that will be interested in receiving your message as well as using your… Read more »

YouTube Video Celebrates 7 Years

YouTube Video Celebrates 7 Years

Happy birthday, YouTube. It’s hard to believe that seven years have passed since the first video was uploaded to YouTube.com on Saturday, April 23, 2005 at 8:27 p.m. It was about a trip to the zoo. Many things have changed… Read more »

Venice Update Puts More Emphasis on Local Search

Venice Update Puts More Emphasis on Local Search

In case you missed it, one of Google’s most recent updates puts even more emphasis on local search. Called the Venice update, it was quietly released among dozens of other changes. Google now applies the user’s location data to organic… Read more »

Keeping Your Newsletter Fresh

Keeping Your Newsletter Fresh

Whether you push out a newsletter every week, every month, every quarter, or just every year, it can be difficult to keep things exciting. Many companies fall into the trap of making their newsletter too bland or just plain too… Read more »

Twitter Rolls Out New Image Sharing Service

Twitter Rolls Out New Image Sharing Service

Sharing images online just got a bit easier. Twitter.com now allows users to add images directly to their tweets via a camera icon. This new feature does three things for Twitter users. •    Increases security. Reducing the number of platforms… Read more »

5 Simple Tips To Drive Your Business Into The Ground

5 Simple Tips To Drive Your Business Into The Ground

So, you let someone talk you into building an Internet website, huh? It is quite the trendy fad. You’d better be careful, though, your life could change. One of the disadvantages to having a website is that people who like… Read more »

Customer Magnetism Review: Farewell, Google Labs

Customer Magnetism Review: Farewell, Google Labs

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. Some experiments… Read more »