Getting the Most for Your Money: Video Advertising Effectiveness

Getting the Most for Your Money: Video Advertising Effectiveness

Sometimes when people think about the Internet, they imagine it’s forever the magical word-of-mouth, viral-driven, world-wide-exposure-getting machine it can be. Because sites like YouTube and Facebook used to be an egalitarian wonderland for individuals to have the same fighting chance as brands,… Read more »

Advertisers Get Insights about a Whole New Audience on Facebook

Advertisers Get Insights about a Whole New Audience on Facebook

Facebook’s Insights have always given admins valuable data about their Page’s fan base. After all, even if you’ve already done the market research and know who your target audience is, sometimes your actual following on social can vary, and it’s important… Read more »

A New Twitter Profile in 10 Seconds*

A New Twitter Profile in 10 Seconds*

*actual time to create a new cover photo may vary. Either way, it’s really quick. Twitter is rolling out a few major changes to their layout these days, and we can’t help but notice just how much it resembles Facebook’s… Read more »

A New Layout for Facebook Pages Once Again

The Facebook Page Timeline layout is changing again! Have you seen that little notification on the Facebook Pages you run recently? It’s been a while since Facebook has made any major changes to Page Timelines, so we were really due… Read more »

Why You Never Need to Use an Awful Stock Photo Again

Why You Never Need to Use an Awful Stock Photo Again

Struggling to find just the right free stock image for your blog post? Don’t settle. It’s just not worth it anymore. Especially now that the Getty has released all its available digital images (both public domain and those they hold… Read more »

What You Can Learn About Your Audience from Facebook Insights

What You Can Learn About Your Audience from Facebook Insights

Knowing your audience is one of the most important aspects of social media marketing. Let’s be real, though. It’s one of the most important things in marketing overall. In writing, too, for that matter. And public speaking. But sometimes with… Read more »

Mobile: The Present & Future of Black Friday, Cyber Monday

Mobile: The Present & Future of Black Friday, Cyber Monday

Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday . . . where does that leave us today? It’s Data Wednesday. The crazy thing is: Black Friday wasn’t even the beginning. The holiday shopping season really started a day early… Read more »

Feeding 100 Families in Hampton Roads this Thanksgiving

Feeding 100 Families in Hampton Roads this Thanksgiving

Over the past few years, we here at Customer Magnetism have collected items for the annual ForKids Thanksgiving food drive, helping 50 families enjoying a hot meal on the holiday each year. This year, we set a lofty goal of… Read more »

The Power (and Value) of Holiday Pinning

The Power (and Value) of Holiday Pinning

It’s easy to cringe at early holiday commercials, Christmas music playing already in department stores, or wreaths being hung on streetlights around town. The day after Halloween just feels a little early. However, as we get further into November, now… Read more »