SEO Search Terms: How to do Keyword Research

One of the most important steps of search engine optimization is to make sure you are targeting the right search terms. Fortunately Google provides a free keyword research tool called Keyword Planner. This helpful tool is primarily offered by Google… Read more »

The Slow but Powerful ROI of Online Branding

The Slow but Powerful ROI of Online Branding

Tracking ROI A sad comment often heard within the marketing community is, “I know that at least half of my marketing worked last year. I just don’t know which half.”  The good news is that online marketing efforts are fairly easy… Read more »

Traveling soon? Forget looking for a cab, try Uber!

I first heard about Uber during a business trip to Philly for an EO Nerve Conference (Entrepreneur Organization). A number of my fellow EO members were raving about how awesome the service is. On our very first night, I was… Read more »

Reaching out to Haiti

Reaching out to Haiti

In effort to help the people of Haiti during this tragic event, Customer Magnetism has made a donation to New Hope Haiti Mission and we will be making another donation based on a percentage of the sales brought in during… Read more »

Yahoo & MySpace Traffic Down, Twitter Exploding

Yahoo & MySpace Traffic Down, Twitter Exploding

According to Compete.com (as of 8/11/09), Yahoo’s traffic went down last month by 0.68%.  MySpace.com also fell by 2.23%. Meanwhile, Twitter.com has grown by nearly one thousand percent over the last year. To view the latest in traffic estimates, visit www.compete.com

Google Keyword Tool …”tweaked” again?

Google Keyword Tool …”tweaked” again?

Anyone notice that Google’s Keyword Tool is occationally mixing up the order of the words within certain search terms? For example, a recent query of ‘golf ball’ and ‘golf balls’ gave the following results: Notice the third, fourth and sixth… Read more »