4 Things to Consider Before Hiring a Digital Marketing Agency

Congratulations! You’ve decided it’s time to dive into the digital marketing deep end and hire an agency. That’s great, but before you start vetting potential partners, there are a number of things to consider to ensure the new relationship is… Read more »

LinkedIn Advertising: A Guide to LinkedIn Text Ads & Sponsored Updates

With over 347 million members, LinkedIn is the world’s largest professional network. Each day, millions of professionals form relationships, publish content and most importantly, engage with companies that share useful and relevant information. Amongst all social media platforms, LinkedIn is… Read more »

A Step By Step Guide to More Effective Content Marketing

It’s no surprise that “content marketing” is an extremely hot buzzword right now, but knowing how to execute an effective content marketing plan or even knowing where to start is easier said than done. As Google continues to crack down… Read more »

A Brief Case Study on the SEO Importance of Title Tags

A Brief Case Study on the SEO Importance of Title Tags

I don’t know many SEO’s who disagree about the importance of title tags. But we all know it’s a number of different factors, both internal and external, which produce top (Google) rankings.  However, I have a brand new site with… Read more »

Why Google Hatin’ On My Peeps?

Why Google Hatin’ On My Peeps?

Recently I have been struggling to get two SEO clients ranking in Google.com for their targeted keywords.  However, both of these sites absolutely kill it in Google.ca.  Why?  Well, for one Client it makes sense, but for the other, I… Read more »

The (My) Problem with Googles IP Based Search Results

The (My) Problem with Googles IP Based Search Results

So, more and more Google is serving local business results for generic search terms such as Italian Restaurants and using IP location to determine which listings appear. The problem is that your IP is not always located in the same… Read more »