How to Track Social Media in Google Analytics

Social media should be a key component of your digital marketing strategy. Whether you’re a B2B or B2C business, there are different platforms that you can leverage to help grow your audience and promote your brand. As you continue to… Read more »

What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or GSP’s for short. They have actually been around for over 2 years but in beta form. You may have already… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »