Apple Brings Out the iOS 7

In typical Apple fashion, there was a big to-do at the WWDC conference yesterday June 10, about the new software coming to Apple’s products.iphone1One of the biggest reveals was the release of the new operating system for its iPhones, iPads, and iPods- the iOS 7.

Initial impressions include the fact that Apple is trying to match current mobile design trends by creating a flat aesthetic, discarding the drop shadows and gloss that the traditional Apple icons and design clung to.iphoneappsSome note that Apple’s “new and improved changes” look a lot like what Android is already operating on:

Droid Life (may be a little biased) says, “But every time Apple does this song and dance, we seem to sit throughout the keynote going, ‘Whoa, that’s been on Android forever.’ Or even, ‘Umm, that looks just like how Android works.’ Today was no different. While iOS 7 looks nice from the outside, many of the new goodies remind us a lot of our favorite mobile OS.”

However, as the beloved Steve Jobs used to quote:

“Picasso had a saying. ‘Good artists copy, great artists steal.’ We have always been shameless about stealing great ideas…I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world.”

So what can Apple users expect to see with the “stolen, not stolen fresh design?”

One of the biggest things Apple is excited about is the new Control Center. This addition will allow users to swipe up from the bottom of the screen from anywhere on the iPhone or iPad to bring up the “guts” of the phone.  From there you can control things such as WiFi, Bluetooth, Airplane mode, music, and the new AirDrop and AirPlay features.iphonecontrol

iphonecontrol2Apple has always been into their music.  And now they’ve vamped up their musical efforts in two-fold.  With updates to the Music app, you’ll be able to see music not just stored on the device, but also in the iCloud.  In addition, iTunes Radio is coming along with the update which includes Apple’s own version of streaming music.iphonemusicSafari’s overhaul is mostly aesthetic, with a downsize to the URL bar, and a sliding between the browser history that we haven’t seen before.  Additionally, users are no longer limited to the 8 tab cut off.  With a 3D interface, you can cycle through endless amounts of tabs.iphonebrowserA change is also coming to the lock screen.  Not only will you be able to access your notifications bar from the lock screen now, but the screen will unlock in a new way (new for iPhone at least).  Now it is seeming like it will slide up from the bottom, similar to some Droid phones.  Innovative?  Not exactly…iphonelockscreen2 iphonelockscreenA lot of people are interested in camera improvements when new phones and software are released, and Apple doesn’t disappoint.  New lens shapes such as square, circle, and panorama are built in to layout over your photos, as well as filters you can add before you even take the picture.iphonecameraYour favorite phone assistant, Siri- is going to be available in male voices now as well as French and German languages, with the potential for more in the future.  Siri will also be pulling searches from Bing, Twitter, and Wikipedia at a faster search rate (reportedly).

While there are many other features Apple has highlighted in the new iOS, we simply can’t cover them all.  The update is available to developers as of yesterday, however the rest of us will have to wait until “some time in the Fall,” to test it out; as the ever informative people of Apple have informed us.

What do you think of the new look Apple is giving it’s devices?  On board or completely hate it?  What are your thoughts on a new iPhone on the horizon?


Having a hard time deciding between the iPhone 5 or the new HTC One?  Check out this head to head match that CNET put on for us.  As always, it’s up to user preference; but this might help you decide!

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Sydney Banks

Sydney Banks is one of the Social Media Coordinators at Customer Magnetism. She spends her days in the office strategizing social media content, managing ad campaigns, and generating reports. Away from work, she stays busy entertaining an active Golden Retriever and being a wife and mom. She is only slightly obsessed with Minions and it’s not unusual to see minion paraphernalia close by at all times.