A Brief Case Study on the SEO Importance of Title Tags

I don’t know many SEO’s who disagree about the importance of title tags. But we all know it’s a number of different factors, both internal and external, which produce top (Google) rankings.  However, I have a brand new site with virtually ZERO content and not a single back link.  This site is currently ranked #1 in Google out of 17,200,000 results for one keyword and ranked #1 out of 74,000,000 results for another.  Why?  Because of keyword rich, targeted title tags.

And no folks, I’m not talking about a keyword stuffed, spammy title.  After all, without a compelling, well written title, you aren’t likely to get that coveted click through.  Aside from these two #1 rankings, this site has about 5 other top 10 rankings…All because of the title tags and perhaps, to a lesser extent, the meta descriptions.  So, the next time someone tries to tell you title tags are not important, nod in agreement and say “yeah, ok!”

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Jeremy Sherman

As the Vice President of Operations, Jeremy Sherman oversees CM’s client service operations, including content marketing, SEO, social media, paid search, and web design & development. He enjoys golfing, spending time with his wife and two dogs and sipping a craft IPA.
  • For small timers as well as medium size players, the global economic slow down has started to pinch. Now the time for them to change has come too, unless they optimize their site with tools of SEO services such as, blogs, links, affiliate marketing, article submission, press-releases, e-mail marketing etc. They will soon be outpaced by the competitors and lose a lot of business.

  • Henry, not sure what this has to do with the topic of the blog post. But thanks for your comment none the less. I just hope its not a shameless plug for the real traffic.com

  • Jeremy, I’m surprised that you left that comment there. Usually, I just delete stuff like that.

    Anyway, I don’t know anyone who has argued that page titles are not important. Page titles are probably the most important item on-page optimization.

  • Hi SEO Web Design. I typically delete comments like Henry’s, but on that particular day I felt like calling him out for his comment spam.

    Anyway, thanks for joining the conversation with some useful dialogue.

  • I sometimes find what I see to be amazing when I look at the title tags on some websites.

    The need to constantly tweak those on my commerce website is one of many things that I have learned at least in part from attending the MIVA Small Business Conferences four years in a row.

  • SEO Services Neveda

    really interesting and well written article. novices and experts alike will both pick up a lot of tips and ideas from reading that

  • Drupal development

    very good post. something to take for our SEO team.

  • Great post! Wish it was all so easy!

  • Tt is advantageous to keep your title tags under or at 70 character limit,
    If you’re naturally using keywords in your title tag and on page, this is a near-optimal ratio for blending a reasonable amount of keywords per page..