I don’t know many SEO’s who disagree about the importance of title tags. But we all know it’s a number of different factors, both internal and external, which produce top (Google) rankings. However, I have a brand new site with virtually ZERO content and not a single back link. This site is currently ranked #1 in Google out of 17,200,000 results for one keyword and ranked #1 out of 74,000,000 results for another. Why? Because of keyword rich, targeted title tags.
And no folks, I’m not talking about a keyword stuffed, spammy title. After all, without a compelling, well written title, you aren’t likely to get that coveted click through. Aside from these two #1 rankings, this site has about 5 other top 10 rankings…All because of the title tags and perhaps, to a lesser extent, the meta descriptions. So, the next time someone tries to tell you title tags are not important, nod in agreement and say “yeah, ok!”