If you’re a non-profit organization, you may have some trouble keeping up with your Internet marketing strategy on a shoestring budget. Here are 6 ways to keep people interested in your cause through basic Internet marketing with only a few people to do the work.
Ask for help that isn’t directly tied to a financial contribution. Sometimes people who are not in a position to share money have time, energy and resources. Ask your supporters to include your organization’s upcoming events on their blogs, social media posts and e-newsletters with links back to your website. Some may write their own; others will gladly post information provided to them. If you’re a local non-profit chapter, don’t forget to use the national organization as a resource for marketing and promotion of your local events.
It’s no secret that all search engines, and Google in particular, love fresh content. Add new pages, images and information to your website regularly. Consider a blog if you don’t have one already. While adding content takes time, the benefits are very helpful. If you don’t have the technical know-how, generate content through articles or press releases with links pointing to your website.
A blog is the easiest way to add content to your website and give people a reason to keep coming back for a visit. Use your blog to keep people up-to-date on what your organization is doing. Blog about your fundraising events, your goals and your accomplishments. Provide regular entries on the topics that directly affect those helped by your organization. For example, if you’re geared towards helping find a cure for a disease, provide statistics and information on how many people have it and how they’re affected. Give some real-life examples of how donations are being used to improve lives or further research for a cure. Ask supporters for guest blog posts. They may have some interesting personal stories to share about why they are connected to your cause.
Videos are an effective way to show people first-hand what you do and why your cause needs help. Post them to your website and elsewhere. Consider a channel on YouTube if you don’t have one already. According to a recent Mashable interview with YouTube spokesperson Jessica Mason, there are 16,000 non-profit organizations with You Tube channels. People are watching. Consider the fact that 271 have received more than a million views each on their videos. To help more charitable organizations harness the power and improve their video viewership, YouTube Next Cause will provide tips and training for non-profit organizations in San Francisco on April 12, 2012.
5. Social Media
Aside from YouTube, other social media sites are an effective way to market your organization’s cause. Make sure you have someone who can do it regularly, or assign several volunteers to take turns. Look to expand your social media outreach. According to statistics compiled from Alexa, Compete and Quantcast by eBizMBA, the top 5 most popular social media websites are Facebook, Twitter, Linkedin, MySpace and Google Plus. Use these valuable resources to spread your message. Ask supporters to post, retweet, like and follow. Make sure that your social media outlets point people back to your main website where they can learn more about your organization.
Use other forms of marketing to enhance your Internet marketing efforts. Be sure to include your website address on all of your marketing materials and listings, such as promotional products, newsletters, flyers, radio, television, magazine and print ads. When you have an event, hang a sign with your website’s address on the tent. Create a link back to your website on all electronic advertising and correspondence when possible. Make sure your website has icons and links to all of your active social media accounts.
The more traffic you send to your website, the more easily you can educate people about your cause and gain their support. When people are moved by your case, they can help.