5 SEO Infographics to Get You Started

This blog is the second in a week long experimental blog series. Enjoy. After all is said and done, we’ll let you know how it went.

When it comes to understanding the fundamentals of search engine optimization and search engine marketing, there’s nothing more helpful than some great infographics. From keywords to tweets, the following images may help to shed some light on some SEO basics.

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While tons of local businesses would love to rank for a keyword like “shoes,” or “real estate,” or “accounting,” those goals definitely aren’t always practical or even close to attainable. Long tail keywords typically consist of 3 to 6 descriptive words that will help funnel qualified traffic to your site. The more specific you are, the lower the cost, and the higher probability of conversion. It’s a win-win.

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Articles = links. Links = search engines smiling upon you. Not only can you get some great inbound links, but reinforcing your business’ website with so much quality content can help you climb those rankings as well.

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Speaking of content and links, connecting your website with content on blogging and social media sites will grant you both. Not only will creating profiles on these websites help your clients find you, but the inbound links from these sites will boost both your credibility and authority online.


While we’ve said before that implementing social media for your business without a plan won’t generate the results you’re looking for, I figured we might as well give a helpful hint about how to plan. Activity online, especially on social networks like Twitter, fluctuates throughout the day, and knowing what times your audience is going to actually be listening can be a big help at getting heard.


Knowing your audience as a whole is also crucial. You know who your clients are, what demographics you’re trying to reach, but are you utilizing the right social networks for your particular business’ targeted demographic? The age ranges below might be surprising if you (like a lot of others out there) assumed that most of the users on Facebook or Twitter are college-age and younger.

Equipped with any new SEO or SMM understandings? Any basics you’d like explained? Leave them in the comments below!

  • Our company is diving into learning the ins and outs of SEO compatibility. These infographics are a great way to visually communicate the possibilities of extending your SEO footprint in the web world. Great posting!