Understanding the ROI of your Digital Marketing Dollars

Understanding the ROI of your Digital Marketing Dollars

Return on investment is a black and white mathematical calculation – so why is it so difficult for organizations to determine ROI for marketing and advertising dollars? Though calculating ROI can be challenging, it doesn’t mean it’s impossible. [...]

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Duplicate Content: I Know Just Where to Put That

Duplicate Content: I Know Just Where to Put That

Duplicate content should not be used. Plain and simple. What is so evil about duplicate content that you should flush it down the toilet, or place it someplace else? Why is it so evil and how is it affecting you? Google defines it: Duplicate [...]

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5 Things Your Designer Wants You to Know

5 Things Your Designer Wants You to Know

Designers are a high commodity in today’s visually focused and web-centric world. Known for their love of coffee and keen eye for small details, the designer is a very distinct breed. As a client, you probably have a long list of requirements and [...]

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Content Marketing Trends for 2015

Content Marketing Trends for 2015

It’s been played out, that content is king. It can be the court jester, the prince, the queen, or even that weird uncle that no one knows what his title is. This year, we think that content needs to be more strategic. It’s no longer a post it, [...]

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4 Common UX Web Design Mistakes and How to Fix Them

4 Common UX Web Design Mistakes and How to Fix Them

An effective website should be the perfect fusion of design, functionality and branding. A well-designed website guides the user through a journey from first impression to conversion in a seamless progression, conveying a strong brand image and delivering [...]

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Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out to [...]

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The Power of Testimonials

The Power of Testimonials

What other people say about your products or services can help build your sales or could just as easily send potential customers to a competitor. Encouraging people to post positive reviews and provide testimonials takes effort and resources, but it’s [...]

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