Content Marketing Trends for 2015

Content Marketing Trends for 2015

It’s been played out, that content is king. It can be the court jester, the prince, the queen, or even that weird uncle that no one knows what his title is. This year, we think that content needs to be more strategic. It’s no longer a post it, [...]

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4 Common UX Web Design Mistakes and How to Fix Them

4 Common UX Web Design Mistakes and How to Fix Them

An effective website should be the perfect fusion of design, functionality and branding. A well-designed website guides the user through a journey from first impression to conversion in a seamless progression, conveying a strong brand image and delivering [...]

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Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out to [...]

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The Power of Testimonials

The Power of Testimonials

What other people say about your products or services can help build your sales or could just as easily send potential customers to a competitor. Encouraging people to post positive reviews and provide testimonials takes effort and resources, but it’s [...]

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Facebook To Brands: Want to advertise? Buy an Ad.

Facebook To Brands: Want to advertise? Buy an Ad.

"Our goal with the News Feed has always been to show people the things they want to see." -Facebook It's no surprise that Facebook wants brands to pay up if they want their audience to actually see the content they post. More recently however, the [...]

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More Twitter Updates Up Ahead!

More Twitter Updates Up Ahead!

News of the updates came Wednesday in a blog post from Twitter's VP Kevin Weil explaining that native video shooting and editing, filters for surfacing relevant tweets, and updates to direct messaging are just on the horizon. Aside from embedding [...]

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Cash in on Your Content with Google Consumer Surveys

Cash in on Your Content with Google Consumer Surveys

Content creation is happening everywhere you turn on the web. As the popularity of content creation skyrockets, marketers are spending more time and money developing content that will stand out in an overloaded and fiercely competitive space. All that [...]

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Penguin Versus Penguin: 3.0 Meets the Animal

Penguin Versus Penguin: 3.0 Meets the Animal

If you’re wondering what it is with Google and cute animals like penguins and pandas, you’ve got another chance to ponder the question. Google launched an update to its Penguin algorithm last week. This one's been dubbed Penguin 3.0. Penguin updates [...]

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