SEO Search Terms:  How to do Keyword Research

SEO Search Terms: How to do Keyword Research

One of the most important steps of search engine optimization is to make sure you are targeting the right search terms. Fortunately Google provides a free keyword research tool called Keyword Planner. This helpful tool is primarily offered by Google… Read more »

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Considering More Social Media?

Should you stay up-to-date with the newest social platforms or stay true to what you know? With so many social channels keeping you busy already, how do you decide which new social channel to dive into? Before deciding on your… Read more »

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Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, upload photos as a carousel, and create a canvas. Let’s take a look at how these new additions can make… Read more »

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Managing Client Expectations

The research is done, the sales pitch is complete and the contracts are signed. While you have every right to celebrate, the journey has just begun. Building long-term and successful relationship will take effort, commitment and trust. In this post… Read more »

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Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »