Many people call SEO (Search Engine Optimization) an art form, but at Customer Magnetism, we realize it’s really just the perfect combination of understanding Google’s algorithm and years of experience. After all, SEO happens to be our specialty here, and the foundation from which our business has been built.
So, what is SEO anyway?
Simply put, SEO is the practice of making a website more helpful, relevant, and trustworthy in the eyes of the search engines in order to achieve maximum visibility in search. The purpose, of course, is getting more people to your website and in front of your message.
So how’s it done?
At the end of the day, the main job of a search engine is to provide users with the web pages considered most relevant to their search. That’s why regardless of your vertical or the immensity of your target audience, the main principle of SEO will always stay the same: make your website relevant. SEO is imperative to ensure each page of your website is super-focused and topically relevant to the information you’re offering.
A bonus here is that properly optimizing your website means that users as well as search engines will be more likely to regard it as valuable, increasing your visibility in search as well as your customer base! After all, if your clients can’t find you online, there’s a good chance you’re missing out on a significant chunk of business.
What’s Your Process?
At Customer Magnetism, we take a hands-on approach to become your SEO vendor as well as consultant. We review the current status of all clients prior to recommending an SEO strategy because we want to know and understand your marketing needs and goals. The more we can learn about you, the more targeted and customized our marketing plan can be.