SEO Blog | Customer Magnetism» search engine optimization

JC Penney Puts On Its Party Dress: Google Time-Out is Over

MJ — Tue, 31 May 2011 21:52:39 +0000

Sometimes when you’re bad and you get caught, you’re punished. JC Penney experienced this with Google back in February, when the retailer’s search engine optimization (SEO) practices were deemed questionable. Google investigated a claim in The New York Times and decided that the nationwide department store had misbehaved. As a result, JC Penney was manually removed from Google’s search engine results pages. In other words, it was given a time-out by Google. The company could not compete online in the free, organic listings except through...

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Is Google to Thank for Decision Engine’s Infinite Wisdom?

Lindsay Martin — Thu, 03 Feb 2011 17:01:13 +0000

A recent Google sting operation involving illogical inserted search results has asserted that Bing uses Google data to make their search results more relevant, a claim Bing isn’t denying. Bing has reported the use of opt-in Google clickstream data, along with 1000 or so other signals for their algorithm, and has cited Google’s honeypot as a “creative tactic by a competitor” to be taken “as a back-handed compliment.” Google waited to expose this news alongside the kickoff of Farsight 2011: Beyond the Search Box, a...

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2011: Ringing in the New Year

MJ — Mon, 03 Jan 2011 22:54:03 +0000

In the past year, we at Customer Magnetism have had a lot of fun exploring the ins and outs of search engine optimization, social media and other Internet news on our weekly blog. As the new year rolls in, we have many things to look forward to at CM. There are sure to be new twists and turns in search marketing, mobile media marketing and social media. On behalf of the CM family, I wanted to take this opportunity to thank all of our readers,...

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Local Marketing Expo: A Look Back

MJ — Mon, 04 Oct 2010 22:09:16 +0000

With 4 keynote speakers and 67 breakout session panelists, the day focused on how businesses can improve their local marketing strategies and better spend their advertising dollars. There were plenty of tips and tricks from the experts. The day’s topics covered integrated and targeted marketing; local pay-per-click campaigns; broadcast, print and outdoor advertising; search engine optimization and social media strategies, among others. We are already turning our sights to next year’s event. If you attended the conference, be sure to look for the LMX feedback...

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Chamber of Commerce Seminar: Finding Your Mobile Audience

MJ — Mon, 17 May 2010 20:44:47 +0000

If you are in Southeastern Virginia next week, check out the Hampton Roads Chamber of Commerce monthly Business Education series seminar. Customer Magnetism’s web developer, Lindsay Martin, will be speaking on May 27th about “Finding Your Audience in the Mobile Generation.” An amazing 82% of Americans never leave home without their mobile device. With that in mind, Lindsay will be giving tips on how to effectively market to a mobile audience. The idea is to help local businesses learn how to cater to people on...

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Social Media Stats You Should Probably Know About

Liz — Tue, 22 Sep 2009 20:30:32 +0000

Still not convinced that Social Media is not only here to stay, but here to change the way we do business? Well here are some international stats to blow your mind: There are 1.5 million business searches daily on YouTube, making it the second-most visited destination for business searches, behind Google. -Google, Forbes, BtoB, June 2009 20 hours of video are uploaded to YouTube every minute. -YouTube, May 2009 So much for all those businesses who think YouTube is just a bunch of indie rock...

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5 “DUH” Tips for Social Media Marketing

Erin — Fri, 30 Jan 2009 14:26:22 +0000

Social Media Marketing, often lovingly shortened to SMM by us SEO types, is kind of the cool new kid in class. There is nothing really too new about it, but these days more and more SEOs and internet marketers are jumping on the social media bandwagon, and a bit haphazardly. Sure, SMM can be a very powerful tool in your internet marketing arsenal, but like any other weapon, if used incorrectly it can be dangerous (in the very least, it’s a waste of time). Let’s...

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Recession? What Recession?? Internet Marketing Sees Smooth Sailing in 2009

Erin — Tue, 27 Jan 2009 20:11:25 +0000

The “R” word. We all hate it, and it’s a big ugly fact that right now not just Americans, but the entire global economy is dealing with tough financial times. Things are hard and more and more companies are grabbing at straws, trying to stay afloat as the storm appears to be getting worse before it gets better. Everyone in every industry is feeling the brunt of the economy downturn. That is except the internet. Our company, Customer Magnetism, has experienced record breaking growth year...

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