SEO Blog | Customer Magnetism» Sponsored Listings

Google Ad Previews Provide Instant Gratification

MJ — Mon, 09 May 2011 19:13:15 +0000

The Internet just keeps getting faster. Now Google AdWords has leapt into the realm of Instant gratification, too. Similar to Google Instant graphic previews that debuted last year with a magnifying glass on the side, users can now preview Google AdWords in the same way. Is this a good thing or a bad thing? It depends on what you’re looking for from your online advertising. On one hand, this makes the ad traffic more qualified. You know that anyone clicking through to your ad from...

Read the Rest...

Customer Magnetism Review: A Year in Review (Part 3)

MJ — Fri, 31 Dec 2010 14:39:17 +0000

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. This is the last in our series of a look at the changes we have seen in the world of the Internet in the past year. Today, let’s take a look at some of the changes in social media. Twitter Twitter has made a number of changes...

Read the Rest...

Customer Magnetism Review: A Year in Review (Part 1)

MJ — Wed, 29 Dec 2010 22:06:27 +0000

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. 2010 brought forth a lot of changes. Some of them were forgettable, but there were a handful that caused substantial changes to life as we know it on the Internet. In fact, there were so many, we’re bringing it to you in three parts! Today, let’s take...

Read the Rest...

Customer Magnetism Review: Small Business Saturday

MJ — Mon, 29 Nov 2010 23:14:40 +0000

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. Nestled between Black Friday and Cyber Monday, Small Business Saturday was a new innovation set in motion this past weekend to help boost the expected sagging seasonal sales of small merchants. With national attention from its creator, American Express, the idea was for people to shop at...

Read the Rest...

Changes Come With Search Alliance

MJ — Mon, 01 Nov 2010 21:21:26 +0000

If you haven’t heard, Yahoo! and Bing have combined search and content ads in an alliance. Microsoft Advertising adCenter is now the power behind both. This has created a number of changes for Yahoo! and Bing users alike, although some things have stayed the same. Let’s take a look at some of the basics of the Search Alliance. While the search engine itself is now essentially the same for both, the way you search through Yahoo! and Bing stays the same. As a user, you...

Read the Rest...

12 Ways to Ruin Your PPC Campaign

MJ — Mon, 18 Oct 2010 20:19:21 +0000

Do you watch your pay-per-click campaign like a hawk? Are you losing sleep over it? Are you obsessed by the amount of time and money you are spending on it? If it’s sending you to the funny farm, maybe you need to relax a little. If you wish it would just go away instead of dealing with the stress headaches, here are 12 sure-fire ways to make it fail. 1. Only target one keyword at a time. It’s easier to keep track of that way....

Read the Rest...

Google Instant – A Second Look

MJ — Tue, 14 Sep 2010 17:54:57 +0000

Change is good, right? Last week’s rollout of Google Instant was a big one. For those who might have missed it, Google Instant shows suggestions and a list of results as you type letter by letter on the Google search engine. You don’t even have to hit enter. As with most new features in the world of SEO, less than a week into it we have already seen some more changes and some unexpected impacts after the fact. Here are 5 that have caught our...

Read the Rest...

Check Out Customer Magnetism at the Local Marketing Expo

MJ — Tue, 07 Sep 2010 21:56:12 +0000

Local Marketing Expo (LMX) is fast approaching. The one-day conference for business owners and marketing professionals will be held at the Virginia Beach Convention Center from 9 a.m. to 6 p.m. on Sept. 29, 2010. It will focus on different strategies to help businesses increase their effective marketing efforts. LMX will have 15 panel discussions on topics such as search engine marketing, outdoor advertising, integrating radio and TV with multi-media, direct mail and email marketing, among others. Customer Magnetism is partnering with several other local...

Read the Rest...

The (My) Problem with Googles IP Based Search Results

Jeremy — Mon, 13 Apr 2009 17:04:55 +0000

So, more and more Google is serving local business results for generic search terms such as Italian Restaurants and using IP location to determine which listings appear. The problem is that your IP is not always located in the same city as your physical location. I am located in Virginia Beach but my IP is based in Chesapeake, VA. So, as I search for a delicious Italian restaurant to have lunch at today (mmm, carbs) I am served a 10 pack of terrific ideas…but they...

Read the Rest...