SEO Blog | Customer Magnetism» Internal Optimization

What Does Your Website Say About You?

MJ — Mon, 07 Mar 2011 22:29:25 +0000

Do you have a fair amount of traffic that comes to your website but leaves without buying anything? There is probably a reason. When there is an investment of time or money involved, potential customers are looking at your website for information. You might have the services or products they are looking for, but that’s probably not enough. That’s just one piece of the puzzle. People want to know more about your company before they do business with you for the first time. What makes...

Read the Rest...

2011: Ringing in the New Year

MJ — Mon, 03 Jan 2011 22:54:03 +0000

In the past year, we at Customer Magnetism have had a lot of fun exploring the ins and outs of search engine optimization, social media and other Internet news on our weekly blog. As the new year rolls in, we have many things to look forward to at CM. There are sure to be new twists and turns in search marketing, mobile media marketing and social media. On behalf of the CM family, I wanted to take this opportunity to thank all of our readers,...

Read the Rest...

Customer Magnetism Review: A Year in Review (Part 2)

MJ — Thu, 30 Dec 2010 14:06:55 +0000

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. There were a lot of changes in Internet marketing, search engines and websites in the past year. In the second part of our 3-part series, here are some of the more noteworthy changes by Google in 2010. Google has made so many changes this year, we have...

Read the Rest...

Customer Magnetism Review: A Year in Review (Part 1)

MJ — Wed, 29 Dec 2010 22:06:27 +0000

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. 2010 brought forth a lot of changes. Some of them were forgettable, but there were a handful that caused substantial changes to life as we know it on the Internet. In fact, there were so many, we’re bringing it to you in three parts! Today, let’s take...

Read the Rest...

Check Out Customer Magnetism at the Local Marketing Expo

MJ — Tue, 07 Sep 2010 21:56:12 +0000

Local Marketing Expo (LMX) is fast approaching. The one-day conference for business owners and marketing professionals will be held at the Virginia Beach Convention Center from 9 a.m. to 6 p.m. on Sept. 29, 2010. It will focus on different strategies to help businesses increase their effective marketing efforts. LMX will have 15 panel discussions on topics such as search engine marketing, outdoor advertising, integrating radio and TV with multi-media, direct mail and email marketing, among others. Customer Magnetism is partnering with several other local...

Read the Rest...

Blogging Basics

MJ — Mon, 15 Feb 2010 21:57:18 +0000

People frequently ask me about the world of blogging. There have been some really good basic questions from beginners about having a blog page on their website or blogging elsewhere in an attempt to drum up web traffic to their business’ home page. I have addressed a few of them here. For those who have been around the blogging block a few times and are already familiar with it, this might seem like old hat, so just nod and smile as you read along. Q....

Read the Rest...

A Brief Case Study on the SEO Importance of Title Tags

Jeremy — Thu, 14 May 2009 18:44:17 +0000

I don’t know many SEO’s who disagree about the importance of title tags. But we all know it’s a number of different factors, both internal and external, which produce top (Google) rankings. However, I have a brand new site with virtually ZERO content and not a single back link. This site is currently ranked #1 in Google out of 17,200,000 results for one keyword and ranked #1 out of 74,000,000 results for another. Why? Because of keyword rich, targeted title tags. And no folks, I’m...

Read the Rest...

Analytics: Is Yours Working Like You THINK It Is?

Aaron — Fri, 10 Apr 2009 15:31:54 +0000

Google Analytics isn’t a new concept. As webmasters and SEOs we use analytics to track information coming to our site which helps us better determine ROI, bounce rates, leads, and losses. Analytics is a vital part of the SEO process. But sometimes it gets hard to determine if we are tracking the right information? Or if the information is conclusive or correct? I feel it is safe to say that not everyone has “universal footers” or some type of dynamic include built into their website....

Read the Rest...

Mini Site Links FTW

Erin — Tue, 07 Apr 2009 19:23:24 +0000

If you’re active in SEO you know about the coveted mini site links that are available to selected websites. These bad boys greatly increase traffic and click through, helping the sites that have them to dominate the search results. Peep it out for yourself: Pretty nice right? Most users are hard pressed to resist the call of these amazing little links and I’m sure you can see why. Typically these site links are only visible when searching for a company’s name (see the above example)....

Read the Rest...

Canonical Links: The End of Duplicate Content Woes?

Erin — Wed, 18 Feb 2009 14:37:48 +0000

Duplicate content definitely has a tendency to clutter up the net, and let’s face it, as SEOs we know it can mean less than perfect URLs earning page rank. There are many causes of duplicate content, and there are also many strategies for dealing with it. Sometimes it’s something as simple as the “www” and “non-www” version of a site earning links and being ranked. Other times, it could be as a result of dynamically generated URLs from a content management system. Either way, SEOs...

Read the Rest...