Pay-Per-Click Management Organic Optimization Traffic Generating Strategies Link Building
SEO Training Class - $995
Perfect for the small company with a limited budget or for larger companies who have an in-house person willing to internally implement and manage a search engine optimization campaign. For a fraction of the cost of our annual service fees, we can provide you a one day (8-hour) course on everything from A to Z. This way you can target an unlimited number of search terms on your own time schedule.
Search Engine Optimization (for "free" organic listings)
- Taking advantage of Google's keyword tool for selecting the best search terms
- Measuring the level of competition for each target search term to find "low hanging fruit"
- Properly optimizing each of your web pages from top to bottom
- Writing content that will generate rankings, grab your visitors and convert them to sales
- Avoiding outdated black hat techniques that can penalize your entire website
- Assuring deep indexing through site maps and a proper navigational link structure
- Receiving or improving your ranking within Google's local map listings
Google AdWords (for sponsored "pay-per-click" listings)
- Properly setting up your Campaign and Ad Groups using categories and themes
- Setting up your conversion tracking code and properly track which search terms are producing
- Writing ad titles and descriptions that will increase your Quality Score and improve your conversions
- Using and properly testing various options such as scheduling and geographic target settings
- Creating Google friendly landing pages to improve your Quality Score and improve your conversions
- Increasing your click-through rate while lowering your average cost-per-click
Link Building Strategies (for increased traffic and improved organic rankings)
- Measuring and analyzing your top ranking competitor's inbound links to strategize a winning plan
- Finding additional niche, relevant websites and industry specific expert hubs to get links from
- Proper use of relevant link exchanges and when to avoid them
- How to internally make changes to your website that will become link bait
- Finding and targeting websites who are already linking to your top ranked competitors
- Targeting highly qualified, relevant websites who WILL add a link to your website
Analytics & Other Traffic Generating Strategies
- Using Google Analytics and other online tools to measure your success
- Making the most from popular "social media" websites
- Producing and syndicating videos which can generate a tremendous amount of traffic
- Properly writing and syndicating a press release which can generate tens of thousands of "reads"
- Properly writing and syndicating useful articles to industry specific publications and websites
- Collecting email addresses from casual visitors who would have otherwise avoided contact
Affordable Training
This one day class is held in our corporate office in Virginia Beach, Virginia for only $995 (catered lunch included). If afterwards, you choose to sign up for any of our various search engine marketing plans (within 30 days of completing our class), we will apply 100% of your tuition fee toward our service fees. Discount rates are available for multiple students. $895 for two employees from the same company or $795 for three or more employees. Seating is limited to 12 students per class, so pre-registration is required (no exceptions). We recommend that at least one of your attending students have a basic understanding of editing programs such as Dreamweaver or Microsoft FrontPage. We also recommend a basic understanding of Microsoft Excel.
