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Search Engine Positioning
Since 1997, our staff has been generating
incredible results for our
clients by moving their websites to the top of
the major search engines such as Google, Yahoo,
MSN and AOL Search. This is done through
internal optimization, ethical inbound link
building, press
releases, article syndication, social networking and
other forms of search engine marketing services.
We can also produce custom online videos as seen
to the right..
Call us toll free
1-866-798-3862 or request
a free consultation.
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Search Engine Placement Services
These are potential customers who are already searching for
YOUR specific products and services. Can
there be a higher qualified lead? Is your website capturing
this traffic? Over 90% of our clients choose
to renew our services. |
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We offer quick and affordable placement
within the Sponsored
Listings (pay-per-click).
As well as being incredibly successful at
generating top Natural
Listings (free clicks).
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Call us
toll
free 1-866-798-3862 or
request
a free custom proposal.
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Link
Building Services (ethical
strategies
to generate qualified traffic and improve
your rankings)
 Internal
optimization
by itself is not enough anymore. If your
competitors have a superior volume of
inbound links and a proper use of anchor text, they will out rank you -- period.
It's not just the quantity of incoming links, but the quality
and the relevance of the sites that are
giving them, as well as what words are used within the
hyperlinks (i.e. anchor text). We provide a variety of
affordable, one-way link
building services that will
improve your search
engine ranking. Contact us
for a free, competitive back-link analysis.
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Pay-Per-Click
Management (to
appear on the first page of Google and
Yahoo within the sponsored listings)
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 Sponsored
listings can place your website at the top
of Google, Yahoo and more within a matter of days. Our full service setup and pay
per click
management program (also
known as search
engine marketing) starts at
$300 per month plus your click-through
fees. You will be provided
with
extensive key phrase research, 24 hour maintenance of your
bids, detailed monthly reports and
on-going support for highly effective
campaigns. Cancel at any time on a
month-to-month basis. Learn more
about our search
engine marketing company.
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Call
us for a free analysis of
your website.
Call us toll free at
1-866-798-3862, or click
here to
request a free custom
proposal. |
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Who are the Major Search Engines?
No surprise, Google currently holds the #1 spot. We remember when Yahoo was king and Google had yet to be born. In the early days there
were a dozen or more search engines considered to be major players. Today, Google,
Yahoo and MSN collectively dominate
over 95% of all search engine traffic (keep in mind that AOL pulls their results from Google as well).
Thus, when it comes to search
engine optimization and search
engine marketing services, our main focus is generating top positions within the big
three - Google, Yahoo & MSN.
Google also supplies results to many
other small search portals.
Yahoo has
previously purchased Overture, AltaVista, FAST and Inktomi, making
them Google's #1 search competitor.
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Other smaller search engines include Ask, Dogpile, Excite, Netscape, MetaCrawler, Search.com, AllTheWeb, Lycos and HotBot.
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Why is search engine positioning so important?
A. Our search
engine marketing firm can generate a tremendous
amount of highly qualified traffic. Many of our
clients have reported that our services generated the best return of investment
(ROI) they have ever seen, when compared to conventional forms of marketing
and advertising such as direct mail, print ads and trade shows. The
ever growing increase of high speed internet access, both at the office and at the home,
has pushed this even further. There are currently
over 200 million internet users within the U.S. alone and over
one billion internet users worldwide. |
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How much of an influence do search engines have over online purchases? When online users were asked how they found the websites they purchased from, a survey from DoubleClick revealed the
following results: |
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"When I compare the cost to performance, I cannot imagine a better way to advertise. The quality of these leads are the most
impressive. I don't even consider a call from our website as a lead any more, they're sales!"
- Bill Herguth, CEO, Herguth Laboratories |
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On top of this, the pre-qualification of search engine
generated leads is historically higher than those that come from other forms of conventional
advertising (such as print ads, direct mail and tradeshows). These are not people that you had to hunt for,
these are people who are hunting for you! Knowing
the specific keywords that they are using AND being found at the top of
the major search engines for these various search terms should
be a top priority in your overall marketing plan. Our clients have seen incredible results from our
search
engine placement services. |
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Additional findings from other marketing research firms:
"81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online."
- Jupiter Communications: Consumer Survey Data
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"Search engines have created more awareness for websites than all other advertising combined including banners, newspapers, television, and radio."
- IMT Strategies |
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"Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability."
- Forrester Reports |
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Where
do people click the most?
According to the "click
tracking" heat map seen to the right (generated by Enquiro),
you can see that the listings at the top typically receive far more traffic than the
lower ranked listings. This typically includes 1-3
sponsored listings which often appear on the top left hand
side. Please note that we superimposed
a Google
results page on top of this heat map to help clarify what
you are looking at.
Is your website buried in the results, missing out on
tons of highly qualified visitors? We recommend sponsored listings (when done
correctly) AND optimization services (for improved rankings
within the "free" natural listings). Google alone is currently responding to
well over 300 million search queries a
day.
As of a few years ago, Google mentioned that they had
over 8 BILLION web pages
within their index (probably far more that this now). If your web site is not appearing within the
top of the first page (when searching for your specific products and services), you
are missing out on hundreds, if not thousands of new
customers every year.
It only makes sense to
budget a portion of your marketing budget toward people who are already searching for you in the first place.
Customer Magnetism is a search
engine optimization company (also known as an internet
advertising agency) that can help you increase your
sales by dramatically improving your overall presence within the major
search engines.
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How do we move to the top of the search engines?
A. There are two main areas to target; Sponsored Listings (which requires
pay-per-click
management) and Natural Listings (which requires
search
engine advertising services and link
building services). We offer services for each.
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Interested?
Call us toll free at 1-866-798-3862, or click here to request a free custom proposal. |
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