Mobile SEO & Development
"We are seeing a very fundamental shift where increasingly, particularly among the young demographic and in Asian countries, the primary access to the internet is not through the PC, but through mobile devices."
- Vic Gundotra, Google's VP of Engineering
Do you own an iPhone, Blackberry or smart phone? Bring up our website on your mobile device and you will find that it automatically serves up a clean, easier to read mobile version. We can do the same for your website!
Did you know that most people are never farther than two feet from their mobile phones? With so many people relying on mobile devices every day, not providing a mobile optimized version of your website means that you could be losing out on important business! Having a solid mobile strategy is paramount if you want to maximize your potential.
Mobile Search
The first aspect of mobile that we have to consider is that mobile search is fundamentally different from traditional (desktop) search. Mobile users are faced with a huge set of challenges, such as small screen size, tiny keyboards with awkward input, lengthy download times... the list goes on. Mobile browsing can be downright uncomfortable.
Additionaly, most mobile users are not "surfers" - they just want to find what they need and get on with their lives. As a matter of fact, studies have shown that most mobile users will perform a search for a brand even when they know the brand's website address, just because it's quicker than typing it out. This means that search engines play an even bigger role in the mobile market, making mobile SEO a priority.
Your site coming up in the mobile search results is simply not enough though. If you're not providing your users with an optimized viewing experience, you're only half way there. Mobile users not only demand immediate access to the information they need, but they also demand it in a format that is lightweight and quick loading, carefully organized, and a breeze to read and navigate.
Customer Magnetism will work with you to ensure your brand can be found and accessed, regardless of the medium. We will develop and optimize a mobile friendly version of your website that focuses on user experience, making it possible for you to build your brand as well as customer loyalty.
Call us at 1-800-610-RANK and ask about our mobile development and SEO packages today.
Are you making it in the mobile market? Visit us on your mobile device today to see what we've done to provide a great user experience to our mobile audience and then call us immediately to find out how you can get mobilized!
Mobile Statistics
- 82% of Americans never leave home without bringing their mobile device. [Synovate, September 2009]
- The number of smartphone subscribers increased 72% quarter-over-quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009 [NielsenWire, September 2009]
- Smartphone users are expected to increase four-fold by 2013 [In-Stat, March 2009]
- Apple is on pace to sell over 50 million iPhones by September 2011 [iPhone Buzz, August 2009]
- Users are 35 percent less successful completing Web site tasks via their mobile phones than they are on a regular PC. [Nielsen Norman Group, July 2009]
- The average success rate in completing various tasks on the mobile Internet is just 59%, compared to an average success rate of 80% for websites on a regular PC. [Useit.com, July 2009]
- Mobile Internet provides audience “lift”—added reach over home PC traffic, at an average of 13% for leading mobile websites in the US. That is to say, if a website is able to attract 100 visitors over the home PC, the traffic from mobile phones can add, on average, another 13 unique visitors to the site’s total cross-platform audience. [Pierson, July 2008]
- According to The Kelsey Group’s latest forecast, U.S. mobile ad revenues will grow from $160 million in 2008 to $3.11 billion in 2013. The forecast is divided into SMS, display and mobile search segments and provides a view of the key drivers and assumptions underlying the overall size of the U.S. mobile ad revenue market. [kelseygroup ,February 2009]
- iPhone makes up 50% of Smartphone web traffic [techcrunch, March 2009]
Call us toll free 1-800-610-RANK or request a free proposal using our online form.
