Speech Therapy Marketing

The chart below from Google shows just how many people are looking for what you do! The 100 on the Y-axis represents peak search interest.

A speech therapist works with patients that have speech disorders. This type of healthcare professional can assess a speech disorder and treat one. Speech disorders can prevent the ability to speak clearly or fluently, hindering word pronunciation, the ability to swallow and effective communication with others. Advertising Speech TherapistA speech therapist or pathologist generally works within the education industry, healthcare industry or in a disability center. Some speech therapists that work at colleges or at adult education centers to work on subjects accent reduction or specific sound formations. For many adults, speech therapy is a form of rehabilitation.

A speech therapist’s daily duties might include scheduling meetings with patients, teachers and social workers. A speech therapist takes notes during sessions regarding the diagnosis and treatment, and keeps a record of the progress for each patient. Speech therapists may travel, on occasion to research or employment at centers that offer specialized therapy programs. Some speech therapy professionals speak at conferences, or write papers that about new findings related to the forming of words, ability to communicate, hereditary speech and audiologic concerns. Patients that require speech therapy range in ages, from toddlers to teenagers, to adults. Stuttering, lisps, mispronunciation of vowels, consonants and inflection are some things that require therapeutic speech sessions.

A speech therapist, or a speech-language pathologist, that has higher education and certifications, such as pathology education and training, will earn a lot more than one that has the basic certification required by each state. When a speech therapist has the additional education and training, like a master’s degree, they can earn up to $66,000 per year. The average annual income, a speech therapist can earn is between $60,000 and $70,000. Some states pay more for this type of work.

A speech therapist is listed under the rehabilitation therapy industry, which consists of physical therapists and occupational therapists, as well. There are more than 20,000 rehabilitation businesses operating in this billion dollar industry.

Speech Therapist Advertising
Marketing speech therapy is very important. It should be one of the top priorities in this business. Traditional methods normally used for this field of work are newspaper ads, telephone book advertisements, community fairs and workshops, radio ads and direct mail advertising. The problem with the traditional methods, besides the price and the time that is spent on each one of them, is that they are not bringing in results as well as they should. This is because most people are not even seeing or hearing the ads anymore, not like they used to.

Potential customers are looking in different places and trying to find easier and faster ways to look for a speech therapist or to hire a speech pathologist, among other things. Modern marketing techniques that offer these options are found on the Internet. There are a variety of methods one can use, like article marketing, interactive websites and e-mail campaigns. The best part about Internet marketing truly is the price. A person can get a package that includes several marketing methods and have a professional company do it for them. They can concentrate on helping people improve their speech, while the Internet marketing company helps them bring in new customers.