Most bakeries these days are marketing online, and with great reason!
Nearly 100% of people in the world are on the Internet. In addition, statistics show that most people begin their search for a business online, even if they plan on buying in store. Many people are looking for local bakeries to visit so they can see and smell the delicious aroma, and local search on Google is ideal as a starting point. Others like to see prices of baked goods online so that they can decide which company has the best deal. Pictures of baked goods are also a great advertising strategy for bakeries to use and are something that consumers love to see on a bakery business web site.
If your bread, rolls, pastries, cookies and other baked goods are baked fresh every day, it’s a great idea to mention this right on the front page of the business website. Placing a photo of the steaming hot, fresh rolls or bread is another great marketing strategy. Nearly the entire world is shopping online now, even when it comes to finding the perfect bakery. Make sure you can be found when they look for you!