Archery is a very popular sport for many people. It draws mostly men, but it is becoming more popular for women, as well. There are several companies that manufacture and distribute archery equipment, and there are several courses that one can take to learn how to use archery equipment, like bow and arrow equipment, and to be safe while they endeavor this sport. Most states require that participants complete a safety course before they can acquire an archery hunting license, but some people simply do this in their own back yards for the sport of it. It still does not hurt to take some classes for archery use. Most commonly used names for archery and the equipment or sport of it are bow hunting and target archery.
Some products that archery manufacturers make are archery bags or carry cases, bow cases or hunting bags, bow and arrow kits, bows, arrows, accessories for bows, like standard rings or sites, and crossbows. Bows come in different styles and sizes. Some bows are traditional curved bows or long bows, and these are the recommended bows for beginners to use. There are compound bows, otherwise known as crossbows, and these are weapons that are for more experienced hunters. Also, most states require a special training course to be taken and a special license to be acquired by a person that wants to use a crossbow.
Another item that is sold in the archery department is a target. Most targets cost between $20 and $30. Most novices should begin with a bigger target, as this is easier to learn how to aim at it and hit it. Another item that archery manufacturers design is archery gloves. Gloves are very important for anyone that uses a bow. Gloves protect the wrist when the bow gets pulled back and the arrow is released. Without gloves, people can get quite the burns on their wrists.
Bow hunting has increased in its popularity, with more than 3 million bow hunting licenses purchased annually. According to statistics, every two years there is an 11%-16% increase in the number of new bow hunting licenses. These people need archery equipment, so this shows how fast the market of archery equipment is increasing, as well. Bow hunters spend an average of $13 million per year on archery equipment, archery licenses, hunting clothing and gear, tree stands and on hunting trips.
Marketing archery equipment is very significant to the success of the business and the marketing must be unique. It needs to change to stay up-to-date on several things with this market. Each year hundreds more different brands and/or companies arise in this industry. Many more people have decided to use archery equipment, as well, instead of firearms, because it is unique, exciting, costs less and, for some, this is the only way that they can legally hunt.
Archery manufacturers need to consider what consumers are looking for, as well as what other manufacturers are designing and whether these designs are selling and staying out there, without recalls or other issues. There are many things that a business needs to stay up to date on, but one of the most vital ones is marketing, how it is done and where it is done.
What types of bows are consumers looking for? What are women looking for in a bow and arrow set? Women do not generally have as much strength in their arms as men do when it comes to pulling back on a bow and holding it, so these archery products need to be designed specifically for women. There are several products already out there for ladies, and if a business that makes and sells archery equipment really wants a cutting edge on marketing, it might be a good idea to mention what the company has for women at the beginning of the details the business lists. As far as marketing methods go, there are a few traditional methods and there are even more modern methods. Figuring out which ones will work best and cost less for the business will be one of the first things that to do.
Chances are, the traditional methods cost a lot and are not working as well as they did before. Some of the traditional methods that an archery manufacturer has used are designing, printing and distributing small catalogs to the general public. Most times, a company has to pay for a mailing list and then pay for envelopes and postage to distribute these small catalogs to everyone. How many of the catalogs generated sales for the company and how many were mailed out? This is a great way to see how effective the methods were, or are. The facts that show up lately are that most people are not paying much attention to traditional advertising. Most people find it to be invasive when companies send out catalogs or brochures, and they find it even more invasive when they get a phone call and someone is asking them to buy something from them.
Most people are online nowadays, searching for products, searching for answers to questions and paying attention to Internet marketing campaigns, such as pay-per-click advertising and reading blogs for the latest in archery information.