Inbound marketing: It’s all the rage.
Seriously, though. 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy. And for good reason: it works.
Since the Penguin and Panda updates, Google has been pretty open about what they want and don’t want. Gaming the system no longer works, and getting the rankings and traffic business owners and CEOs want is more geared towards the user than ever. If a site consistently provides quality, relevant, and sharable content (that they then make an effort to push out through blogs, social media, PR, etc.): they’re going to do well.