Halloween came early this year! It looks like new Myspace is dressing up as every currently relevant social network out there. Very clever, costume, Myspace. And very real, too. I get the uncanny feeling that New Myspace is just the undead body of Old Myspace, up from its Internet graveyard (where other networks like Google Buzz rest in peace), shambling around in a really stylish suit.
And yet, the ideas are solid: let users log in through Facebook and Twitter, since they obviously moved on to those networks long ago; organize posts in an aesthetically pleasing way, allowing users to scroll through a sleek, simple design; try to reach focused markets like photographers and designers; make membership on invite-only basis so it feels more exclusive. It’s brilliant. In fact, it’s Pinterest. That’s not a bad comparison to make considering Pinterest recently beat out Yahoo in referring site traffic.
Needless to say, this is a much bigger shift since the last big change on the network to “My____.” Justin Timberlake brought the word back, just as he brought sexy back years ago. The front page has a simple message:
“Hello. This is Myspace. We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer, or just a dedicated fan, we’d love for you to be a part of our brand new community.”
The introductory video isn’t subtle. No narration plays over the video or describes new features. Instead, JJamz’s “Heartbeat,” says everything: “Maybe I’m ashamed to want you back. Maybe I’m afraid you’ll never stay. I haven’t loved you in a long, long time. Thought I hated you a long, long time. If you break my heart one more time, I won’t ever be the same.”
It reminds us of mixed tapes to crushes that really got to the heart of what we wanted to say. It reminds us that it’s been a long, long time since we’ve probably logged into Myspace, but isn’t there a good amount of nostalgia connected to it?
Weren’t we proud at one point of those custom backgrounds? The sparkling animated tracked mouse movements? The private messages? Is new Myspace really a zombie of what the social network used to be, or a total reincarnation?
Could we feel that way again about Myspace again after all this time?