We all know that Google likes to change things up on us periodically. Even notorious Matt Cutts has confirmed that Google will run approximately 20,000 new search experiments every year. One experiment they’ve been running lately involves removing the URLs …
Mobile Ads Bring Serious Revenue for Facebook
As if Facebook didn’t generate enough money, now it’s proving to be on the mobile rise. Thirty percent of its first quarter revenue from ads came from mobile ads alone. This is a significant increase from the 23% it saw …
The Cost vs Value of a Facebook Like
If you ever use Facebook Ads for your business, you’ve more than likely calculated a “cost per like” average every time you’ve paid for an ad to determine how much you’re actually spending to get new likes. While the phrase …
Google’s Instant Preview Gone
Have you noticed something a little different about Google lately? Something is missing. . . Google changed the way users access the cached, similar and share links in search results. Now, you see a little green down arrow next to the …
Which Would You Pick: Privacy or Relevancy?
We’ve all been victim of irrelevant ads. Technology ads targeted towards baby boomers, or alcohol ads that pop up for underage adolescents. It can be annoying and distracting, but it’s definitely unwanted. In order to better market to customers, some …
A Black and White Affair: Google Penguin’s Anniversary
Happy anniversary to the beloved (or to some . . . begrudged) Google Penguin. One year ago today, Google released the Penguin update. Since it’s birth, there have been two major updates: one on May 24, 2012, and one on …
Welcome to Twitter Keyword Targeting
Last Wednesday (April 17th), Twitter decided to amp up their advertising platform to a whole new level and play with the big boys of advertising. Twitter sent out a mass email to their existing Twitter Ads users saying: “You can …
TGIF CM BBQ
Too many acronyms for you? We’ll be frank (oh, man the puns): Customer Magnetism took advantage of the beautiful weather we had been having and celebrated last Friday in true CM fashion: a BBQ. Here at Customer Magnetism we love our …
There’s No Place Like Facebook Home
We’ve all had that feeling that Facebook was going to take over the world, and we agree that it’s a close run between them, Google, and Apple for Internet domination. Now Facebook is trying to step up their game with …
So Maybe Google Glass Isn’t A Glimpse Into Our Future?
So we talked about how awesome Google Glass is going to be in one of our previous posts. The cool thing is it’s looking to be geared up and ready to launch at the end of this year. However, the …

