Search Engine Optimization Services (for improved rankings within the natural listings)

This is our forte. Nearly 70% of all search engine traffic prefer to click on "natural" search engine rankings versus sponsored rankings.  We provide organic search engine optimization services, copywriting and powerful link building campaigns that will move you to the top. We offer custom tailored packages based on your budget, your individual website positioning needs and how competitive your industry is.  NEW!  We now offer a premium service which includes a money back guarantee on generating top Google rankings.

Internal optimization by itself is not enough anymore.  If your competitors have a superior volume of back links and a proper use of anchor text, they will out rank you -- period.  It's not just the quantity of incoming links, but the quality and the relevance of the sites that are giving them, as well as what words are used within the hyperlinks (i.e. anchor text). We provide a variety of affordable, one-way link building services that will improve your search engine ranking. Contact us for a free, competitive back-link analysis.

Who are the Major Search Engines?
No surprise, Google currently holds the #1 spot. We remember when Yahoo was king and Google had yet to be born. In the early days there were a dozen or more search engines considered to be major players. Today, Google, Yahoo and MSN collectively dominate over 95% of all search engine traffic (keep in mind that AOL pulls their results from Google as well). Thus, when it comes to search engine optimization and search engine marketing services, our main focus is generating top positions within the big three - Google, Yahoo & MSN.

Google also supplies results to Earthlink, AT&T and dozens of other partners. Yahoo has since purchased Overture, AltaVista, FAST and Inktomi, making them Google's #1 competitor. 

Other smaller search engines include Ask, Dogpile, Excite, Netscape, MetaCrawler, Search.com, AllTheWeb, Lycos and HotBot.

Why is search engine positioning so important?
A. Our search engine marketing firm can generate a tremendous amount of highly qualified traffic. Many of our clients have reported that our services generated the best return of investment (ROI) they have ever seen, when compared to conventional forms of marketing and advertising such as direct mail, print ads and trade shows. The ever growing increase of high speed internet access, both at the office and at the home, has pushed this even further. There are currently over 200 million internet users within the U.S. alone and over one billion internet users worldwide.

Additional findings from other marketing research firms:

"81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online." - Jupiter Communications: Consumer Survey Data "Search engines have created more awareness for websites than all other advertising combined including banners, newspapers, television, and radio." - IMT Strategies "Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability." - Forrester Reports

Where do people click the most?
According to the "click tracking" heat map seen to the right (generated by Enquiro), you can see that the listings down the left hand side typically receive far more traffic than the paid (pay-per-click) listings found on the right. While 1-3 sponsored listings do sometimes appear on top left hand side, over 70% of all search engine traffic is through a non-sponsored listing. Please note that we superimposed a Google results page on top of this heat map to help clarify what you are looking at.  

Are you currently spending thousands of dollars on the right hand side, while ignoring the left?  While we still recommend sponsored listings (when done correctly), a majority of our clients share that our optimization fees (for improved rankings in the natural listings) is a far better investment in the long run.  Google alone is currently responding to over 300 million search queries a day and Google alone currently has over 8 BILLION web pages within their index. If your web site is not appearing within the top of the first page (when searching for your specific products and services), you are missing out on hundreds, if not thousands of new clients every year. 

It only makes sense to budget a portion of your marketing budget toward people who are already searching for you in the first place. Customer Magnetism is a search engine optimization company (also known as an internet advertising agency) that can help you increase your sales by dramatically improving your overall presence within the major search engines. 

How do we move to the top of the search engines?
A. There are two main areas to target; Sponsored Listings (which requires pay-per-click management) and Natural Listings (which requires search engine advertising services and link building services). We offer services for each.

Interested? Call us toll free at 1-866-798-3862, or click here to request a free custom proposal.